Review the extended marketing mix (7Ps) and for each element of the mix identify an important change
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Review the extended marketing mix (7Ps) and for each element of the mix identify an important change in the digital context.
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1 Product In the digital context the product element of the marketing mix has seen changes in terms of customization and personalization With the rise ...View the full answer
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Related Book For
Digital Marketing Strategy Implementation And Practice
ISBN: 247145
8th Edition
Authors: Dave Chaffey, Fiona Ellis Chadwick
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