Use the churn data set at the book series website for the following exercises. Make sure that

Question:

Use the churn data set at the book series website for the following exercises. Make sure that the correlated variables have been accounted for.

In a typical churn model, in which interceding with a potential churner is relatively cheap but losing a customer is expensive, which error is more costly, a false negative or a false positive (where positive = customer predicted to churn)? Explain.

Churn Data Set:

1 churn 2 No 3 No 4 No 5 No 6 No 7 No 8 No 9 No 10 No 11 No 12 Yes 13 No 14 No 15 No 16 No 17 Yes 18 No 19 No

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Related Book For answer-question

Discovering Knowledge In Data An Introduction To Data Mining

ISBN: 9780470908747

2nd Edition

Authors: Daniel T. Larose, Chantal D. Larose

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Question Posted: Nov 30, 2023 03:13 AM

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Use the churn data set at the book series website for the following exercises. Make sure that

Question:

Step by Step Answer:

In a churn prediction model the goal is typically to identify customers who are likely to stop using a companys products or services The actions taken ...View the full answer

Discovering Knowledge In Data An Introduction To Data Mining

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