a. What is the main objective of Mondelezs marketing plan? b. Is Mondelezs advertising expenditure a fixed
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a. What is the main objective of Mondelez’s marketing plan?
b. Is Mondelez’s advertising expenditure a fixed cost or a variable cost?
When the pandemic hit, Mondelez International, maker of Oreos, moved its March Madness and Summer Olympic TV ads to digital platforms.
Investing in digital advertising gives Mondelez a 25%
better return than TV ads.
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