Netflix Maintains Its Lead Over Streaming Rivals Netflix isnt alone. Streaming services grew across the board in

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Netflix Maintains Its Lead Over Streaming Rivals Netflix isn’t alone. Streaming services grew across the board in 2020, as recent entrants such as Disney Plus and HBO Max built momentum.

a. How does the entry of Disney Plus and HBO Max into the online video service market influence the demand for Netflix’s service?

b. Given your answer to part (a), explain why Netflix might lower its price.

c. What can you say about the effect of the entry of Disney Plus and HBO Max on the price elasticity of demand for Netflix online movie viewing?

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Economics

ISBN: 9781292433639

14th Global Edition

Authors: Michael Parkin

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