In what ways do the characteristics of small firms impact upon the marketing approaches and activities that
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In what ways do the characteristics of small firms impact upon the marketing approaches and activities that they adopt?
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Characteristics of Small Firms Impacting Marketing Approaches and Activities 1 Limited Resources Small firms typically have limited financial resources manpower and marketing budgets compared to large...View the full answer
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Related Book For
Enterprise And Small Business Principles Practice And Policy
ISBN: 9780273726104
3rd Edition
Authors: Sara Carter, Dylan Jones-Evans
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