In 2019, Disney offered a complex variety of ticket options for admission to Walt Disney World. a.
Question:
In 2019, Disney offered a complex variety of ticket options for admission to Walt Disney World.
a. Disney charged different prices for 1-day tickets to its Disney World parks, depending on the time of the year. Summer and the winter holiday season had the highest ticket prices, while most weeks in the winter and spring had the lowest. But people buying tickets that could be used for more than 1 day paid the same price whatever time of the year they attended. Briefly explain what assumptions Disney must be making for this pricing strategy to increase its profit.
b. A Disney World guidebook notes that families have many different ticket options to choose from and that “adding to the complexity, Disney’s reservation agents are trained to avoid answering . . . which ticket option is ‘best.’ Many families, we suspect, become overwhelmed . . . and simply purchase a more expensive ticket with more features than they’ll use.” Can the complexity of Disney’s ticket options be a form of price discrimination? If so, which people are likely to pay the higher ticket prices and which people the lower ticket prices?
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a Disneys pricing strategy for 1day tickets assumes that visitors have a relatively inelastic demand ...View the full answer
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