One study found that the price elasticity of demand for soda is 0.78, while the price elasticity
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One study found that the price elasticity of demand for soda is –0.78, while the price elasticity of demand for Coca-Cola is –1.22. Coca-Cola is a type of soda, so why isn’t its price elasticity the same as the price elasticity for soda as a product?
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The more narrowly a market is defined the more elastic demand will be ...View the full answer
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SHIVENDRA SINGH
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