The Jam Factory makes boutique jams that it sells in specialty stores in two different cities. In

Question:

The Jam Factory makes boutique jams that it sells in specialty stores in two different cities. In City 1, the daily inverse demand function isp= 12 ˆ’ 0.5Q1and the marginal revenue function isMR= 12 ˆ’ Q1.In City 2, the inverse demand and marginal revenue functions arep= 20 ˆ’ Q2andMR= 20 ˆ’ 2Q2.The firm€™s cost function isC(Q) = 10 + 6Q,whereQ = Q+ Q2.Thus, the firm€™s marginal cost of production is 6 per unit. 

a. Create a spreadsheet with columns for Q1, Q2, p1, p2, MR1, MR2, and MC. Put the values 1 to 12 in increments of 1 in the Q1 column and put the same values in the Q2 column. Fill in the appropriate formulas in the other cells, noting that the MC column has the value 6 for each quantity. The Jam Factory price discriminates by charging a different price in each city. Find the profit-maximizing quantities and prices. Verify that the marginal revenues are the same in each city at the profit-maximizing quantities. Determine the firm€™s profit. 

b. Add two columns to your spreadsheet showing the price elasticity of demand in each city for each price-quantity combination. Verify that your results are consistent with Equation 10.5.

Equation 10.5

1+1/(-1.0357) 1+1/(-1.0263) 1+1/€A 1+1/€B $39 2 1.345 2 $29 рв PA

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Managerial Economics and Strategy

ISBN: 978-0134167879

2nd edition

Authors: Jeffrey M. Perloff, James A. Brander

Question Posted: