Via is a ride-sharing startup that competes with Lyft and Uber in New York City, Chicago, and a few other cities. In late 2018, Via announced that it would match the prices charged by other ride-sharing firms in the New York City borough of Manhattan. According to a news article: “If a user can find a cheaper offering for the same trip, Via will refund the difference.” Was Via’s announcement necessarily good news for customers of ride-sharing firms in Manhattan? Briefly explain.