When multiple-choice questions are asked, the order of the choices is usually changed each time the question

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When multiple-choice questions are asked, the order of the choices is usually changed each time the question is asked. For example, in the 2016 presidential election, a pollster would ask one person ‘‘Who do you prefer for president, Hillary Clinton or Donald Trump?” For the next person, the order of the names would be reversed: “Donald Trump or Hillary Clinton?” If the choices were given in the same order each time, do you think that might introduce bias?

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Elementary Statistics

ISBN: 9781259969454

3rd Edition

Authors: William Navidi, Barry Monk

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