Below are a few entrepreneurs at various stages of the product development process (idea generation, screening and evaluating, product development, commercialization). Can you tell which stage they are in?

1. Adam is designing a prototype of his microwaveable Popsicle.
2. Joe Ann jotted a possible new way to deliver packages in her idea notebook.
3. The return on investment for Robbie’s computer repair service idea looked good.
4. Chas used the SCAMPER model to come up with some possible line additions to his restaurant’s menu.
5. Lois’s Website is up and running and she’s ready to start processing orders.
6. While her new cookie recipe was a real hit, Becca, a partner in a legal firm, didn’t think she should sell them at her legal office.
7. Reba introduced her new diet peanut butter soda in only one restaurant on her distribution route.
8. Roy licensed his new idea to a contract manufacturer.