Jackson Sprout, a long-time friend of yours, is disenchanted with what he perceives to be a lack of quality in the local restaurants serving Italian-based foods. In talking to you about this, Jackson says, “My grandparents are Italian. Over the years, I have learned a great deal about cooking great Italian dishes just by watching them in the kitchen. There is no doubt in my mind that I could easily open a restaurant and be quite successful.” How would you respond to Jackson’s comments? Relying on the insights associated with Porter’s five forces model, what areas of competition would you recommend he consider before trying to open an Italian restaurant?