Spend some time studying PurBlu Beverages, the subject of the studentinitiated business profiled at the beginning of

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Spend some time studying PurBlu Beverages, the subject of the studentinitiated business profiled at the beginning of the chapter. In what ways have PurBlu Beverages’ business practices and its strategic decisions helped limit the impact of the managerial capacity problem?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 9780132555524

4th Edition

Authors: Bruce R. Barringer, R. Duane Ireland

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