Spend some time studying Yammer (www.yammer.com), which is an enterprise social network. What is the basis of

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Spend some time studying Yammer (www.yammer.com), which is an enterprise social network. What is the basis of Yammer’s business opportunity? Evaluate Yammer on the four essential qualities of an opportunity. On a scale of 1 to 10 (10 is high), rate Yammer in terms of the strength of its opportunity?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 9780132555524

4th Edition

Authors: Bruce R. Barringer, R. Duane Ireland

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