Think of a company that produces one product and sells it to one group of customers (or

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Think of a company that produces one product and sells it to one group of customers (or make one up). Advise the entrepreneur of the many opportunities there are for growth—opportunities for penetration strategies, market development strategies, product development strategies, and diversification strategies.

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Entrepreneurship

ISBN: 9780078112843

10th Edition

Authors: Robert Hisrich, Michael Peters, Dean Shepherd

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