Basis of differentiation is part of the Barringer/Ireland Business Model Template. We define this term in this
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“Basis of differentiation” is part of the Barringer/Ireland Business Model Template. We define this term in this chapter as “what causes consumers to pick one company’s products over another’s.”
What is Apple’s basis of differentiation?
Is it sustainable? Why or why not?
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Related Book For 
Entrepreneurship Successfully Launching New Ventures
ISBN: 9780138091828
7th Edition
Authors: Bruce R. Barringer, R Duane Ireland
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