In fitting a model to classify prospects as purchasers or nonpurchasers, a certain company drew the training

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In fitting a model to classify prospects as purchasers or nonpurchasers, a certain company drew the training data from internal data that include demographic and purchase information. Future data to be classified will be lists purchased from other sources, with demographic (but not purchase) data included. It was found that “refund issued” was a useful predictor in the training data. Why is this not an appropriate attribute to include in the model?

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Machine Learning For Business Analytics

ISBN: 9781119828792

1st Edition

Authors: Galit Shmueli, Peter C. Bruce, Amit V. Deokar, Nitin R. Patel

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