In the following message, Anton tries to convince his boss, the vice president of marketing, that their company could save money by sourcing T-shirts from El Salvador. However, his message could be improved by employing several strategies for persuasion.

Your Task. 

Analyze the following e-mail and list its weaknesses. If your instructor directs, revise the message.

Transcribed Image Text:

To: Janelle Edwards From: Anton Sheppard Subject: Possible Chance for Saving Money We always try our best to meet customers and sell UltraFit International equipment at numerous trade shows. But instead of expanding our visits to these trade shows, the company continues to cut back the number that we attend. And we have fewer staff members attending. I know that you have been asking us to find ways to reduce costs, but I don't think we are going about it right. With increased airfare and hotel costs, my staff has tried to find ways to live within our very tight budget. Yet, we are being asked to find other ways to reduce our costs. I'm currently thinking ahead to the big Orlando trade show coming up in September. One area where we could make a change is in the gift that we give away. In the past we have presented booth visitors with a nine-color T-shirt that is silk-screened and gorgeous. But it comes at a cost of $23 each and every one of these beauties from a top-name designer. To save money, I suggest that we try a $6 T-shirt made in El Salvador, which is reasonably presentable. It's got our name on it, and, after all, folks just use these shirts for workouts. Who cares if it is a fancy silk-screened T-shirt or a functional Salvadoran one that has "UltraFit International" plastered on the chest? Because we give away 2,000 T-shirts at our largest show, we could save big bucks by dumping the designer shirt. But we have to act quickly. I'm sending a cheap one for you to see. Oh, we have found a source that would guarantee sustainable production and no child labor. Let me know what you think. Anton [Full contact information]