Read the following log of a live IM chat between a customer service representative and a visitor

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Read the following log of a live IM chat between a customer service representative and a visitor to an Orlando car dealership’s website.


Your Task. In class discuss how Mark could have made this interaction with a customer more effective. Is his IM chat with Mr. Kim professional, polite, and respectful? If your instructor directs, rewrite Mark’s responses to Mr. Kim’s queries.
Dealer rep: Hey, I’m Mark. How’s it goin? Welcome to Fields BMW South Orlando!
Customer: ??
Dealer rep: Im supposed to provid live assistance. What can I do you for?
Customer: I want buy car.
Dealer rep: May I have your name fist?
Customer: Young Jae Kim

Dealer rep: Whoa! Is that a dude’s name? Okay. What kind? New inventory or preowned?
Customer: BMW. 2016 model. for family, for business.
Dealer rep: New, then, huh? Where are you from?
Customer: What car you have?
Dealer rep: We got some that will knock your socks off.
Customer: I want green car, no high gasoline burn.
Dealer rep: My man, if you can’t afford the gas on these puppies, you shouldn’t buy a Beemer, you know what I mean? Or ya want
green color?
Customer: ?
Dealer rep: Okeydoke, we got a full lineup. Which series, 3, 5, 6, or 7? Or an X3 or X5? A Z4 convertible?
Customer: BMW i ActiveE?
Dealer rep: Nope. Is that the electric car? Oh I dont recommend those. We got two regular 550i, one for $70,895 and one for 75,020
Customer: Eurepean delivery?
Dealer rep: Oh, I know zip about that. Let me find someone who does. Can I have your phone number and e-mail?
Customer: i prefer not get a phone call yet . . . yjkim@t-tech.net is email
Dealer rep: Awsome. Well shoot you an email pronto! Bye.

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Related Book For  book-img-for-question

Essentials Of Business Communication

ISBN: 9781285858913

10th Edition

Authors: Mary Ellen Guffey, Dana Loewy

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