Two students at Cambridge University in England raised more than $40,000 toward their university tuition by wearing
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Two students at Cambridge University in England raised more than $40,000 toward their university tuition by wearing business logos painted on their faces for a day. Dunlop, however, went to the extreme by offering a set of free tires to those who would have the company’s flying-D logo permanently tattooed somewhere on their bodies. Ninety-eight people complied. Is it ethical for advertisers to resort to such promotions dubbed “skinvertising”? Do you think it’s even effective? Would you participate?
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The use of skinvertising where individuals are paid or incentivized to have company logos permanently tattooed on their bodies raises ethical and effe...View the full answer
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Related Book For 
Essentials Of Business Communication
ISBN: 9781285858913
10th Edition
Authors: Mary Ellen Guffey, Dana Loewy
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