Machado Ford published the following newspaper ad: Buy a New Ford and Get $3,000 Minimum Trade-In Allowance.

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Machado Ford published the following newspaper ad: “Buy a New Ford and Get $3,000 Minimum Trade-In Allowance.” Izadi attempted to purchase a new Ford Ranger valued at $6,595 for $3,595 in cash plus his trade-in (assuming the minimum trade-in allowance). Machado refused. The ad’s superfine print indicated that the offer was only good toward two other vehicle models and that the trade-in must be worth at least $3,000. Izadi sued, arguing that the ad was misleading. Machado contended that it did not mean for the ad to be interpreted as it was. Who should prevail?

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Essentials Of Business Law

ISBN: 9781337404198

6th Edition

Authors: Jeffrey F Beatty, Susan S Samuelson

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