How can marketers use market basket analysis insights in decision making?
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How can marketers use market basket analysis insights in decision making?
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Market Basket Analysis MBA is a modeling technique that helps identify relationships between products that people buy together frequently This informa...View the full answer
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Related Book For
Essentials Of Marketing Analytics
ISBN: 9781264263608
1st Edition
Authors: Joseph Hair, Dana E. Harrison, Haya Ajjan
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