What are some characteristics of data quality that need to be examined to avoid invalid analytics results?
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What are some characteristics of data quality that need to be examined to avoid invalid analytics results?
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Data quality is crucial for any analysis or decisionmaking process Poor data quality can lead to ina...View the full answer
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Aysha Ali
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Related Book For
Essentials Of Marketing Analytics
ISBN: 9781264263608
1st Edition
Authors: Joseph Hair, Dana E. Harrison, Haya Ajjan
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