An accountable care organization (ACO) is entering the Flint, Michigan, market. and is trying to generate initial demand through a series of magazine advertisements. The ACO is the first of its kind in Flint, and people in the market area are unfamiliar with the benefits of ACOS.. Identify the components that should be. used in the ACO's initial marketing strategy. How would the advertising copy change when a second ACO enters the market?