At a local hospital, a decision was made to downsize the nursing staff. The local television station

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At a local hospital, a decision was made to downsize the nursing staff. The local television station sent a reporter and camera crew to interview the administra- tor regarding the impact of this action on patient care. After 20 minutes of filming the interview, the reporter left. Later that evening, the CEO received a call from the hospital's public relations director, who directed her to YouTube. A video had been posted showing several nurses and former patients protesting the hospital's decision in front of the hospital. The pub- lic relations director also directed the CEO to a new community blog called "Save OurLovingNurses.com." The CEO called a meeting for the next morning and wondered, "How did things get so out of control?" She asked the public relations director to provide an overview and present a brief plan. Present the overview and plan.

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