How is branding used in marketing services? What is the distinction between a corporate brand such as

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How is branding used in marketing services? What is the distinction between a corporate brand such as Marriott, the names of its various inn and hotel chains, its packaged solutions for specific occasions

(e.g., for marriage celebrations and honeymoons), and its specific features (e.g., Westin’s Heavenly Bed)?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:01 PM

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How is branding used in marketing services? What is the distinction between a corporate brand such as

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Essentials Of Services Marketing

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