Mary Johnson recently returned from a weeklong ski vacation at Jackson Hole.. Her last ski run was a double black dia- mond that was way beyond her ability. She has injured her meniscus and needs. surgery. She is looking on the Web for an orthopedic group in her community and sees two different groups. The first group is the McNeil Orthopedic Clinic, a large 40-person practice. Its website simply states, "When you need the best, turn to McNeil. Mary has a high-deductible health plan. She can find information on the site about clinical trials, the partners. and their bios, but little else. The second group is called the Isleworth Ortho Specialists, a 20-person orthopedic practice. Its website has a bio of each physician as well as price estimates for various procedures. If she submits her insurance to the group, she will get an estimate back on what she will have to pay for a given pro- cedure. Describe the positioning strategy of each group.