Robbinsdale Hospital is one of two hospi- tals among the six facilities in the city to have
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Robbinsdale Hospital is one of two hospi- tals among the six facilities in the city to have an intensive care (Level III) nursery. This facility is tailored to treat infants suf-. fering from severe medical complications upon delivery. The program director is deciding whether to use an emotional or rational appeal in advertising copy. What are the considerations in this decision?
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