Select Group has decided to offer the first accountable care plan in a small commu- nity of 25,000 people in West Virginia. Accountable care organizations (ACOS) are a new concept, especially in this region. In conducting a consumer survey prior to the introduction of this structure, Select Group finds that attitudes toward ACOs are very negative. Some people. believe they will be locked into a system if they join, whereas others feel this form of health care delivery is a socialist approach to medicine. What options does Select Group have in trying to change these attitudes?