The Marketing Plan Coach software on the text website includes a sample marketing plan for Hillside Veterinary

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The Marketing Plan Coach software on the text website includes a sample marketing plan for Hillside Veterinary Clinic. Look through the “Marketing Strategy” section.

a. What are Hillside’s advertising objectives?

b. What types of advertising and media are being proposed? Why are these types used and not others?

c. What type of copy thrust is recommended? Why?

d. What sales promotion activities are being planned? What are the goals of sales promotion?

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Essentials Of Marketing A Marketing Strategy Planning Approach

ISBN: 9780077861049

14th Edition

Authors: William Perreault, Jr., Joseph Cannon, E. Jerome McCarthy

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Question Posted: Jan 25, 2024 04:00 AM

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The Marketing Plan Coach software on the text website includes a sample marketing plan for Hillside Veterinary

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a Advertising objectives for Hillside are brand awareness and promoting their services to potential ...View the full answer

Essentials Of Marketing A Marketing Strategy Planning Approach

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