The Marketing Plan Coach software on the text website includes a sample marketing plan for Hillside Veterinary Clinic. Look through the “Marketing Strategy” section.

a. What personal selling tasks are performed at Hillside Veterinary Clinic and who does them?

b. If Hillside wanted to put more emphasis on “order-getting” to promote growth, what ideas do you have for how to do it?

c. Based on the situation analysis, target market, and intended positioning, recommend some ways that Hillside could actively work to improve its reputation for customer service.