Why are benefits related to the core service (e.g., customization, transaction convenience, and service priority) generally more

Question:

Why are benefits related to the core service (e.g., customization, transaction convenience, and service priority) generally more effective in building loyalty than rewards that are unrelated to the core service

(e.g., air miles)?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For answer-question

Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

See More Books

Question Posted: Feb 03, 2024 12:00 PM

See More Questions

1. Based on the information provided in the case below, what is the key strategic goal for Tim Hortons as of August 2014? It would be a year of dramatic change for Tim Hortons Inc. On August 26,...
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
Managing Scope Changes Case Study Scope changes on a project can occur regardless of how well the project is planned or executed. Scope changes can be the result of something that was omitted during...
What are the values of the engineering economy symbols P, F, A, i, and n in the following functions? Use a question mark for the symbol that is to be determined. (a) NPER (8%, 1500,8000,2000) (b) FV...
Sometimes when a mobile user crosses the boundary from one cell to another, the current call is abruptly terminated, even though all transmitters and receivers are functioning perfectly. Why?
Data Processors Ltd performs credit card services for banks. The entity uses an activity based costing (ABC) system. Following is information for the past year: Required (a) Using standard values for...
Redesign the fractionator of Example 6.8 using a random packing. The column is to be packed with 50-mm metal Pall rings. Determine the diameter of the tower, the height of packing in the stripping...
On July 1, 2014, Livingston Corporation, a wholesaler of manufacturing equipment, issued $46,000,000 of 20-year, 10% bonds at a market (effective) interest rate of 11%, receiving cash of $42,309,236....
Discuss the importance of an object-oriented database. How does it differ from the relational model?
What is the role of churn management in an effective loyalty strategy, and what tools can be used to understand and reduce customer churn?
What are some key measures that can be used to create customer bonds and encourage long-term relationships with customers?
In December of each year, Eleanor Young contributes 10% of her gross income to the United Way (a 50% organization). Eleanor, who is in the 28% marginal tax bracket, is considering the following...
Do stocks have known and provable intrinsic values, or might different people reach different conclusions about intrinsic values? Explain.
The dependent variable in regression analysis is: a. the item to be predicted or the account being audited. b. the item known to be the predictor. c. normally identified as an external factor. d. not...
What are some specific ADA tests that could be performed to identify unusual journal entries?
A false positive indicates: a. higher probability of a material misstatement. b. further testing is required. c. an item was incorrectly identified as notable. d. an item was correctly identified as...
Compare and contrast the following pairs of concepts: - Climate mitigation and climate adaptation policies. - Climate debt and climate reparations. - The transfer of emissions reduction units (ERUs)...
Asset Disposal Assume that Gonzalez Company purchased an asset on January 1, 2008, for $60,000. The asset had an estimated life of six years and an estimated residual value of $6,000. The company...
Consider the discrete group G of order 8 that has the following Cayley diagram e If we have the sequence of operations: fcagec, which of the options represents the reduction of the sequence to a...
Under what circumstances might air freight be cheaper than surface transport?
ASOS is an online retailer of fashion items. The company has no high street stores, instead operating solely on the Internet: the name comes from As Seen On Screen (and is pronounced ACE-OSS). The...
What role does customer perception play when setting prices?
Tucker Logistics Limited Partnership ("Tucker") has a 20% corporate general partner which uses a July 31 fiscal year and 20 individual 4% limited partners all of whom are on a calendar year. Tucker...
Various marketing strategy attributes are discussed throughout the term. part of remaining current in business is being up to date on what's happening in the world as it relates to your field. This...
How can i do the following in excel Create a formula with structured references to calculate the percentage of the Sticker Price in column E?

Why are benefits related to the core service (e.g., customization, transaction convenience, and service priority) generally more

Question:

Step by Step Answer:

Building customer loyalty is a critical component of business success There are different ways to do this but some methods are generally more effectiv...View the full answer

Essentials Of Services Marketing

Students also viewed these Business questions