An investigation carried out to study purchasers of luxury automobiles reported data on a number of different

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An investigation carried out to study purchasers of luxury automobiles reported data on a number of different attributes that might affect purchase decisions, including comfort, safety, styling, durability, and reliability (“Measuring Values Can Sharpen Segmentation in the Luxury Car Market,” Journal of Advertising Research [1995]: 9–22). Here is summary information on the level of importance of speed, rated on a seven-point scale:

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In addition, SSE = 459.04. Carry out a hypothesis test to determine if there is sufficient evidence to conclude that the mean importance rating of speed is not the same for owners of these three types of cars.

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Introduction To Statistics And Data Analysis

ISBN: 9780495118732

3rd Edition

Authors: Roxy Peck, Chris Olsen, Jay L. Devore

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