What are the attributes of each of the following approaches to competing in international markets? Multidomestic

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What are the attributes of each of the following approaches to competing in international markets?

• Multidomestic or think local, act local approach

• Global or think global, act global approach

• Transnational or think global, act local approach Explain your answer and indicate two or three chief elements of your company’s strategy for competing in two or more different geographic regions.

For simulation participants whose companies operate in an international market arena. If your company competes only in a single country, then skip the questions in this section.

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Essentials Of Strategic Management

ISBN: 9781260575668

7th International Edition

Authors: John E. Gamble

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