LiveJournal was a popular social media platform which enabled online communities to post comments and content related

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LiveJournal was a popular social media platform which enabled online communities to post comments and content related to particular themes. Its most popular community was called Oh No They Didn’t! (ONTD) for which users could post information, links, photos, etc. about celebrities’ lives. Originally, ONTD was operated exclusively by volunteers, and LiveJournal was not involved in day-to-day operations. As ONTD grew in popularity (it boasted 52 million viewers per month in 2010), LiveJournal “sought to exercise more control over ONTD so that it could generate advertising revenue from the popular community,” and it hired an active moderator to lead the team of volunteers. Despite the fact that LiveJournal’s Terms of Service forbid users from uploading or posting material that would infringe on copyright, twenty photographs copyrighted by Mavrix Photographs, LLC, a professional celebrity photographer, were posted. Were the copyrighted photographs posted “at the direction of the user” or were the moderators LiveJournal’s agents?

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The Legal And Ethical Environment Of Business

ISBN: 9781454893028

2nd Edition

Authors: Gerald R. Ferrera, Mystica M. Alexander, William P. Wiggins, Cheryl Kirschner, Jonathan J. Darrow

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