Having suffered from a life-threatening illness for some time, you have undergone ground-breaking surgery and have been

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Having suffered from a life-threatening illness for some time, you have undergone ground-breaking surgery and have been cured. You know that you are very lucky because this technique has not been successful in the majority of patients so far despite the promise the technique holds.

Your doctors believe, but cannot prove, that the solutions lie in two areas, a surgical technique and an early diagnosis to enable successful treatment. As you are a survivor and wish to both support your doctors and save the lives of fellow sufferers, you have set up a charity to raise money for more research. You have campaigned tirelessly for the last two years and have raised a signif icant sum for research in your home country. You now want to extend your charity to other countries.

Your task: You are aware that many charities recruit wellknown public figures to spearhead fund-raising campaigns because their name encourages interest and more expansive generosity to support good causes. Through previous fundraising activities you have met a wealthy and well-known celebrity who supports a charity already and is very generous in giving her time and money to it. You have her email address, so you have decided to approach her with a request to take up the formal position of a patron of your charity and to support your efforts to make it an international success. Write an email to the celebrity to request her patronage using AIDA principles.

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Excellence In Business Communication

ISBN: 9781292404806

13th Edition

Authors: John Thill, Courtland Bovee

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