How do you think different ethnocentric approaches to doing business might damage international trade?

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Excellence In Business Communication

ISBN: 9781292450117

14th Global Edition

Authors: Courtland Bovee, John V. Thill,

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Question Posted: Feb 01, 2024 02:00 AM

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How do you think different ethnocentric approaches to doing business might damage international trade?

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Ethnocentrism in the context of international business refers to the practice of viewing ones own culture norms and values as superior and applying th...View the full answer

Excellence In Business Communication

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