General Electric is a complex conglomerate that owns many firms operating in very different industries. The strategies

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General Electric is a complex conglomerate that owns many firms operating in very different industries. The strategies pursued for each of these units within GE would best be called __________level strategies.

(a) corporate

(b) business

(c) functional

(d) transnational

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Exploring Management

ISBN: 9781119704188

7th Edition

Authors: John R. Schermerhorn, Daniel G. Bachrach

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