The athletic footwear maker New Balance discovered that exact copies of its running shoe designs were on

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The athletic footwear maker New Balance discovered that exact copies of its running shoe designs were on sale in China under the name “New Barlun.” This is an example of a/an ____________ problem in international business.

(a) most favored nation

(b) global strategic alliance

(c) joint venture

(d) intellectual property rights

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Exploring Management

ISBN: 9781119704188

7th Edition

Authors: John R. Schermerhorn, Daniel G. Bachrach

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