1. How did Ningbo Smarter Logistics succeed in gaining the attention of very senior global managers in...

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1. How did Ningbo Smarter Logistics succeed in gaining the attention of very senior global managers in a large multinational like IBM?

2. How can MNC relationships be leveraged as a pathway to innovation by small and young entrepreneurial firms?

3. What does this case help you to understand about the opportunities and challenges associated with open innovation?

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Exploring Strategy Text and Cases

ISBN: 978-1292145129

11th Edition

Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin

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Question Posted: Apr 23, 2018 07:05 AM

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1. How did Ningbo Smarter Logistics succeed in gaining the attention of very senior global managers in...

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1 At a macro level the case highlights the importance that large multinationals are assigning to emerging markets such as China not just because of the size of the market business but as a source of i...View the full answer

Exploring Strategy Text and Cases

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