1. What is strategy at Adnams?
i) How would you describe the strategy at Adnams? What is making this company successful?
ii) What influences are at play on the strategy?
iii) What should the future Adnams strategy be ?
iv) If this SME was acquired (by, for example, Heineken) what might change?

2. How is strategy made at Adnams?
i) What do you find surprising about Adnams?
ii) Analyse Adnams culture using the culture web (Chapter 5).
iii) How are strategic decisions made at Adnams?
iv) How do the leaders think about the organisation and guide it? (Who are the leaders?) What outcomes does this deliver?