If IKEA chose not to build on sustainable competitive advantage, how could they build on many transient
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If IKEA chose not to build on sustainable competitive advantage, how could they build on many transient advantages?
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Exploring Strategy Text and Cases
ISBN: 978-1292145129
11th Edition
Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin
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