Which accounting concept needs to take precedence when accounting for the cost of advertising which is expected
Question:
Which accounting concept needs to take precedence when accounting for the cost of advertising which is expected to significantly enhance the sales in future years?
(a) Consistency concept
(b) Matching concept
(c) Prudence concept
(d) Neutrality concept
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Related Book For 
Financial Accounting An Introduction
ISBN: 9780273737650
2nd Edition
Authors: Mr Barry Elliott, Mr Augustine Benedict
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