Global Music Enterprises, Inc., had a balance sheet loaded with intangible assets—copyrights on music, goodwill from various prior acquisitions, and internet customer lists purchased from other online music retailers. During the year, several accounting policy decisions were required regarding various intangible asset-related expenditures.

Required

What accounting policy should be adopted for the following expenditures?

1. Acquisition of new music rights from the estate of a deceased artist.

2. Advertising costs intended to create customer loyalty.

3. Purchase of online customer lists from Amazon.com.

4. Marketing costs to promote the new music library.

5. Computer programmer costs to fully convert the new music library to a digital format.