In a newspaper article by Bridget Carter and Scott Murdoch (‘Myer write down on cards’, The Australian, 12 February 2018) it was reported that the total market value of Myer shares was $480.45 million at the same time as its intangible assets primarily the value of its brand names and goodwill were reported at $986 million. Would this seem to indicate that the carrying amounts are too high and therefore do not provide a faithful representation of their actual value? Explain your reasoning.