Apple and Google compete in several product categories. Sales, income, and asset information are provided for fiscal year 2015 for each company below.

Required 1. Compute profit margin for each company.
2. Compute investment turnover for each company.
Analysis Component 3. Using your answers to the questions above, compare the companies’ performance for the year.

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$ millions Sales... Not Income Apple $233,715 Google $ 74,989 53,394 16,348 Invested assets, beginning of year. 231,839 129,187 Invested assets, and of year..... 290,479 147,461