In response to the deregulation of the European airline industry during the 1980s and 1990s, European airlines
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In response to the deregulation of the European airline industry during the 1980s and 1990s, European airlines followed their US peers in starting frequent flyer programs as a way to differentiate themselves from others. Industry analysts, however, believe that frequent flyer programs had only mixed success. Use the competitive advantage concepts to explain why.
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Business Analysis And Valuation
ISBN: 978-1473758421
5th Edition
Authors: Erik Peek, Paul Healy, Krishna Palepu
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