Social media allows brands to share their personalities and culture as well as their products with others. Some brands are more successful than others at this. Wendy’s has gained a reputation on Twitter for not only promoting its products and interacting with its followers but also savagely roasting its competitors, especially McDonald’s. It has also poked fun at other brands on #NationalRoastDay. The fast-food giant has established a presence on other social media platforms, including Animal Crossing, via Twitch. Find Wendy’s Twitter page or search for the company in your favorite social media platform.

1. Do you think that social media buzz is an effective way to promote a product? Why or why not?

2. Have you ever interacted with a brand’s social media campaign like Wendy’s roasts of its competitors? If so, how did your interaction influence your feelings about the brand?