1. Imagine a small business that has long bought its office supplies from Staples. It reads about...

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1. Imagine a small business that has long bought its office supplies from Staples. It reads about Lendio and considers whether to solicit a loan. What kind of buying situation has this small business entered?

2. What attributes should this small business use to evaluate Staples as vendor? What about Lendio? Using those attributes for Staples and Lendio, perform two separate vendor analyses.

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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