1. What are the main ways Mercedes-Benz segments its customers? Are there any other methods in this...
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1. What are the main ways Mercedes-Benz segments its customers? Are there any other methods in this chapter that it might use?
2. How can Mercedes-Benz position itself effectively to appeal to consumers who are (a) men, (b) younger than 30, (c) from China, or (d) very wealthy?
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